About Habibah
Our Story
What has been launched as a business
trip in 1947 by Hajj: Mahmoud Habibah, owner of this unique edifice and also as
a vision which has overcome difficulties-turned now into fascination to more
than 400 persons who meet together to make a difference.
In Habibah, this is more than merely an objective, it is our promise … We are
here in order to provide the best and most distinguished taste and flavor to
people today and to forthcoming generations.
From Nabulus, Haj Mahmoud Habibah began his professional career as an ambitious
young man with an exceptionally wide vision seeking guidance that took him to a
shop at Bab Al Khalil in Jerusalem where he learned making Eastern
Confectioneries. Here, he discovered thereafter his fascination by and talent at
making the dish favorite to the majority of people (i.e. Konafeh), and then
sought to develop his own recipe which has become on demand by all for its
distinguished and unique flavor.
In 1951, Haj Mahmoud Habibah established his company in Amman which he named
“Haj Mahmoud Habibah Confectionaries” and which he named thereafter “Haj Mahmoud
Habibah & Sons Company” through opening a small and simple shop in the center of
Amman City and which is known as the Shop of Arab Bank Venue. This shop is the
core which Haj Mahmoud Habibah improved as a simulation of the future towards
enhancing and transforming the confectioneries industry from manual work into
one utilizing technology.
Over several decades, Haj Habibah Konafeh and Confectioneries have become one of
the most prominent features of the Jordanian Capital Amman; thereby enhancing
the experience of its visitors. Habibah Company has become of major landmark in
the local confectioneries market and through opening new branches. Hajj: Mahmoud
Habibah changed the company name thereafter into “Hajj: Mahmoud Habibah
Confectioneries and Sons Company” whose branches are distributed throughout the
Kingdom. Branches include those of the city center, Al-Wahdat, Tila’ El Ali
along with a central factory fully equipped with the state of the art
technology. Finally, Habibah Main Complex was recently opened in Dabooq in 2021
as a pilot project at national and Arab Levels, and is also considered the most
modern and the largest project in the field of confection rig service industry
up to this time.
The outcome of earnest work and perseverance exerted by Haj Mahmoud Habibah and
Sons yielded 6 branches, factory and a Major Complex in Dabouq Area. The
grandchildren continued to uphold the banner in order to upgrade the
Confectioneries Industry of all types and forms, while retaining the original
taste and distinguished flavor.
Vision And Mission And Values
Our Vision
To keep quality and develop uniquify, Habiba’s core approach of work is to maintain leadership and excellence in the sweet industry, through harnessing our seventy years of experience.
Here at Habiba, we’re always working to meet the desire of our sweet customers, who are looking for the authentic taste of sweets in both the local and global markets.
Our Mission
Our customers are considered our partners in success. Thus, we are always keen to utilize first-class raw materials, to achieve the highest standards of excellence and quality, using the latest equipment in the confectionery, as well as investing in professionals who specialized in providing high-quality products and services that exceed expectations.
Our Values
• Our main pillar is Quality
• Our customers are our partners in success.
• We adhere to the highest quality standards and details.
• Passionate, create, innovate, and strive to develop our products and services.
• We offer the best value in our products and services.
• We work as a spirit of an individual.
Our Branches
